Healthy Weight Awareness Campaign

The Healthy Weight Awareness Campaign was initiated in October 2002 and is a social marketing campaign designed to provide Maine parents with information and simple steps to keep their children and families healthy and active. The target audience is primarily families with limited income. Members of the target audience participate in focus groups that inform the development and messages of the campaign. Campaign components include cutting back on soda consumption, reducing television and screen time, increasing lifestyle physical activity, walking for health, portion control, and increasing consumption of fruits and vegetables. Media includes a mix of newspaper, radio, television, and direct mail.

Documents

• Healthy Weight Awareness Campaign Background and References (.pdf)
  
  
  

Brochures

• Simple Steps Towards Better Health
  
  
• Portions in Proportion Brochure
  
  
• Portion Size Tip Sheet
  
  
• Make Time for Family Fun
  
  
• Fruits and Vegetables Brochure
  
  
• Walk for Life
  
  
  

Posters

• These Are Athletic Shoes
  
  
• Winter Physical Activity
  
  
• Screen Time Poster
  
  
• TV Off and Out of Your Bedroom Poster
  
  
• This is an Exercise Machine
  
  
• Enough is Enough
  
  
• We're Just Getting Started
  
  
• Soda Poster

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